What is IRVA?
At Financial PR, we adopt our proprietary Investor Relations Value-Added (IRVA) evaluation system that measures analyst coverage, media coverage and investor engagement – three key deliverables that clients look for when engaging an investor relations firm.
Why is IRVA necessary?
IRVA is metric to showcase the additional value-add that our team brings to the table, beyond share price and liquidity improvement. In essence it calculates a dollar value for each successful delivery of these investor relations services, where effort is traceable to our consultants.
We devise the formula for IRVA calculation as follows:
IRVA = Analyst Value-Add (AVA) + Media Value-Add (MVA) + Network Value-Add (NVA)
To learn more about our proprietary evaluation system, please contact us.